Cowboy Plastering
Cowboy Plastering, a plastering and construction company based in Somerville, MA, hired Tays Marketing LLC to establish their brand identity and build their digital presence from the ground up. Our work helped them move from offline word-of-mouth marketing to a strong, credible online presence that reflects their craftsmanship and builds trust with new clients.
What We Delivered:
1.Brand Identity Development - We created a bold and professional brand image:
Custom-designed logo to represent their strength and reliability
Defined a color palette and font system for consistent branding across all platforms
Aligned all visuals with a rugged yet clean construction aesthetic
2. Print Materials - To help the company stand out locally, we designed:
Business cards for client networking
Car magnets to build awareness while on the job
3.Website Design - We designed and launched a responsive, modern website that:
Showcases their services and past projects
Includes calls to action for quote requests and contact
Is mobile-friendly and easy to navigate
4. Digital Presence Setup - We positioned Cowboy Plastering for success across key platforms:
Created and branded social media pages
Opened and optimized their Google Business Profile
Ensured all visuals and information matched their new branding
Result:
Cowboy Plastering now operates with a consistent, professional brand across all touch-points — print, digital, and in the field. Their new website and online listings give them visibility, while branded materials reinforce trust and quality in every interaction.
Project Gallery
We believe in truly connecting with our clients. As a multilingual agency (English, Spanish & Portuguese), we’re proud to serve diverse communities while providing one-on-one attention and custom strategies. Every project starts with a brief meeting to understand your business, goals, and audience — then we deliver unique proposals designed to help you grow.
This portfolio showcases the final results of selected work across branding, websites, social media, and more. Each project reflects our mission to combine strategy, creativity, and personal connection in everything we do.